Senior consultant · Digital Analytics
Tracking that holds up
real business
decisions.
Specialist in digital analytics, measurement and data architecture for web and apps. GA4, GTM, server-side, dataLayer and governance, delivered as a reliable decision infrastructure.
How I help your business
Four pillars,
one decision base.
From diagnostic to governance, I work at the exact point where tracking stops being technical and becomes commercial leverage.
Talk about your caseEnd-to-end audit of GA4, GTM, dataLayer and the server-side layer. I map inconsistencies, coverage gaps and governance risks, with a fix plan prioritized by business impact.
DataLayer planning, event taxonomy and client + server-side architecture. A coherent foundation across web, iOS, Android, BigQuery and media tools.
Consultative GA4 and Google Tag Manager setup, business events, parameters, conversions, audiences and integrations with Ads, Meta, BigQuery and CDP.
DataLayer modeling aligned to product and business. Consistent events, standardized parameters and documentation that survives refactors and team changes.
GTM Server-Side implementation: conversion deduplication, PII hashing, better matching and real control over what's sent to Google, Meta and other platforms.
Release processes, QA validation, data quality monitoring and living documentation. Tracking that stays reliable as the product evolves.
Review of conversion events, attribution, audiences and integrations with Google Ads, Meta Ads, TikTok and other platforms, so media stops optimizing in the dark.
Actionable analytics layer in GA4, BigQuery and Looker, common metrics for marketing, product and BI, plus audience activation in CRM and media.
Unified journey across web, iOS and Android with Firebase, AppsFlyer and Braze. User identity, deduplication and attribution that reflect reality.
Continuous senior partnership: measurement roadmap, priorities, architecture decisions and direct support for marketing, product, growth and data teams.
Experience
Brands I've worked with
Companies with mature marketing, product and data operations, where measurement has to be reliable, not pretty.
Professional presence
Content and authority
on measurement, on LinkedIn.
I share reflections, patterns and behind-the-scenes on digital analytics, GA4, GTM, server-side and data architecture, written for people who decide with data, not for content consumers.
Follow on LinkedInCredentials
Certifications and credentials
Continuous training on the platforms that hold up serious measurement, Google, Firebase, AppsFlyer, Braze and more.
- 01 · GoogleGoogle Analytics 4
- 02 · GoogleGoogle Tag Manager
- 03 · GoogleGoogle Ads Measurement
- 04 · AppsFlyerAppsFlyer Certified
- 05 · BrazeBraze Marketing Cloud
- 06 · Google CloudBigQuery for Analysts
Partial list, detailed credentials available on request.
Next step
Let's turn
your tracking into a
decision base.
Book a 30-minute strategic call. In that time, I'll understand your current scenario, map the main attention points and show you a clear path forward to evolve your measurement, with or without my direct involvement.
